A successful marketing campaign is like reaching a fitness goal. When you look in the mirror in the morning and think to yourself, “I need to lose some weight and build some muscle definition,” you know it’s going to be a journey.
Nobody (well, nobody who’s going to be successful at it) goes to the gym and works out once and expects to feel or see a single difference. Even going once a week won’t do it! Seeing that physical change that will make you healthier, happier, and closer to your ultimate goal takes effort. It takes dedication. And it takes consistency.
Consistency is essential for strength in marketing too. Establishing a consistent campaign that keeps your business in the eyes, ears, and minds of current, new, and potential customers is the only way to build the endurance for your business to last.
How many of you have seen an ad pop up and ignored it? How about the third time you saw it? The 10th? Maybe it was the 30th time you saw it that you clicked on it, thinking “I see this everywhere, and I might as well check it out.” By staying ever present while remaining constantly visible and available to the consumer, you can take up space in their mind that will eventually result in some type of positive conversion for you.
When you work out, you’re not just going to do bicep curls, are you? (Unless you just want to look like Popeye, that is). No, you’re going to move from muscle group to muscle group. You’re going to do cardio. You’re going to run and climb stairs and walk and then work your legs, your arms, your back. Focusing too much on one fitness avenue means you won’t achieve your goals.
And once again, marketing is the same. By having a consistent message that appears on multiple sources, you’ll be strengthening your position in the consumer’s eye. Marketing is a numbers game, and the more eyeballs that get to see your well-written, professional and consistent message, the higher the number of viewers who convert to leads for you.
(The more people you can reach) X (the number of times each person sees your ad) X (the length of the campaign) = a higher conversion rate for your product or service.
It’s simple math and a simpler concept, yet too many small businesses fail every day because they either don’t get it or don’t want to put in the effort. They want to hit the gym once a year and then complain that they feel fat. Luckily, you’re not one of those companies because you’ve found Venture Rich!
Call Venture Rich today (407-476-3705) to put together a dedicated marketing campaign that uses consistent messaging across markets to increase your audience, develop more leads, and provide you with the workout your company needs to stay strong. And with time, patience, and faith in the process, you’ll be amazed at the results.
