Get on board with a mobile-friendly site

I’ve already touched on how mobile and exploding smartphone usage will impact relationship marketing in 2016. But there’s another reason small businesses need to fully adapt to mobile — or prepare to be left behind. There are officially more searches on mobile than desktops or other devices, and Google has responded accordingly. The search engine now penalizes sites that aren’t optimized for mobile by giving more weight and relevance to those who do.

It may sound harsh, but in reality, Google is simply responding to what consumers actually want. Google knows that mobile now serves as a primary touch point for customers on the path to purchasing. That type of direct feedback and clarity works to the advantage of small businesses. Start thinking like an on-the-go and mobile consumer instead of relying on the same tactics that have been working online for years.